For several years the ethical and eco-responsible brands are becoming more and more popular. The fashion market is in constant transition, but what is it really about? How to change your consumption?
Today the fashion industry is one of the most polluting. According to ADEME (Environment and Energy Management Agency), this pollution is equivalent to 50 billion plastic bottles thrown into the sea each year.
Faced with these statistics, consumers are wondering: how to buy responsibly? Don't panic, we have some tips for buying responsibly.
Buy fewer clothes per year
What if you bought...just fewer pieces? The fast fashion model requires us to follow trends every season. First of all start by sorting and reorganizing your wardrobe. This practice will allow you to focus on the pieces already in your wardrobe and prevent you from buying more.
Sort through your closet and arrange your clothes according to type to see if they can be combined with each other. After all, your wardrobe should be adapted to your lifestyle and should convey your individuality.
One of the simplest techniques is to opt for basic and timeless pieces. And, by buying less, you can invest in better quality clothing like our men's mid-season jacket.
Extend the life cycle of your locker room
Don't feel guilty if you wear pieces that come from fast fashion and not from eco-responsible brands. The opposite of a sustainable approach would be to empty your closet and replace all your existing clothes. Try rather to make it last the pieces you already have and invest in quality rather than trends.
Opt for organic or recycled materials. Linen, organic cotton or wool are perfect fabrics for this summer 2024 (click here to discover summer trends). One of the best approaches is to prefer classic pieces like our bomber jacket which will stay in your wardrobe for a few years.
Here are the timeless pieces that we recommend you have in your wardrobe: