In recent years, ethical and eco-responsible brands have been growing in popularity. The fashion market is in constant transition, but what is it really all about? How can we change our consumption habits?
Today, the fashion industry is one of the most polluting. According to ADEME (the French Agency for Ecological Transition), this pollution is equivalent to 50 billion plastic bottles thrown into the sea every year.
Faced with these statistics, consumers are asking: how can we shop responsibly? Don't panic — we have some tips for shopping responsibly.
Buy Fewer Garments Per Year
What if you simply… bought fewer pieces? The fast fashion model pushes us to follow trends every season. Start by sorting and reorganizing your wardrobe. This practice will help you focus on the pieces already in your closet and prevent you from buying more.
Sort through your wardrobe and organize your clothes by type to see if they can be combined with each other. After all, your wardrobe should be adapted to your lifestyle and convey your individuality.
One of the simplest techniques is to choose basic and timeless pieces. And by buying less, you can invest in higher-quality clothing like our men's mid-season jacket.
Extend the Lifecycle of Your Wardrobe
Don't feel guilty if you wear pieces that come from fast fashion and not from eco-responsible brands. The opposite of a sustainable approach would be to empty your closet and replace all your existing clothes. Try instead to make your existing pieces last and invest in quality rather than trends.
Choose organic or recycled materials. Linen, organic cotton, and wool are perfect fabrics for this summer 2024 (click here to discover this summer's trends). One of the best approaches is to prefer classic pieces like our aviator jacket that will stay in your wardrobe for years.
Here are the timeless pieces we recommend having in your wardrobe:
- Cotton safari jacket
- Lightweight linen and silk jacket
- Cotton military jacket
- Eco-responsible fur parka